We turn signal data into
revenue opportunities.
Clay's the engine that keeps it running. We build the system around it that finds the signal, verifies it, scores it against your ideal customer profile (ICP), and routes only net-new leads into your customer relationship management system (CRM).
Clay is the engine room; and we build
what powers it.
Stalled pipelines start with weak signals. Our Clay workflow automation turns those signals into qualified opportunities. It uses artificial intelligence (AI) to spot who's ready to buy. Strict checks test each record. Only full records that meet the rules go into your campaigns.
Find the signal everyone else misses.
Most Clay setups enrich a list you already have, but we wire up the sources that surface intent before anyone starts searching: hiring spikes, tech installs, funding, expansion, research
- ✓Multi-source scan: scrapers, APIs, semantic web retrieval
- ✓Five signal classes, detected continuously
- ✓1000:1 signal-to-noise filter
Turn raw data into judgment.
Enrichment tells you what a company is, but intelligence tells you whether it fits and why. A fleet of agents works out the details a single application programming interface (API) can't: firmographic truth, tech and intent, ICP fit, and every claim
- ✓Multi-agent, each grounded against your evidence
- ✓AI-derived dimensions, not just stock fields
- ✓Cites every claim · no hallucinated leads
An engine, not a one-off list.
One-off enrichment soon stops paying off. So we build a data layer that lasts. It holds one clean list of companies, each listed once, and an ICP check. It also checks each contact against your CRM, so you never pay for one you already own.
- ✓115K-company lake, deduped to one record
- ✓Net-new only · checked against your CRM
- ✓Feedback loop · the engine compounds
Six steps to a workflow that runsitself.
Every Clay build follows the same rigorous process. No shortcuts, no black boxes. You know exactly what was built, why it was built that way, and how to maintain it.
Define and Segment
ICP and signal criteriaPick the signals and the rules for sorting accounts. Then aim them closely at your ideal customer profile. We establish the buying trigger logic before touching any data source.
Source and Discover
100+ verified data sourcesSource and discover prospects in Clay using 100+ verified data sources. We build the prospecting layer to surface contacts that match your ICP at the moment intent is present.
Enrich Data
Waterfall with confidence thresholdsRun an enrichment waterfall. Try one data provider after another. Keep a result only when it clears a set confidence score. Each field is verified across ranked providers before being marked complete.
Verify and Clean
Verification and deduplication gatesCheck each record and take out repeats, so the data you use is right. We check each email, block each repeat and score each record before it moves to the next step.
Map and Sync
Precise field alignment to CRMMap and sync verified data to your CRM with precise field alignment. We build the HubSpot and Salesforce connections so the data stays correct every time they sync.
Quality Checks (QA) and Refresh
Evergreen accuracySet a regular schedule for QA checks and data refreshes. That keeps records evergreen, meaning rechecked and up to date, and the workflow working well. The workflow monitors itself and surfaces anomalies before they reach your sales team.
Get 50+ Clay workflow templates for free.
Every template is production-tested across real client builds. Download, adapt, and deploy, with no configuration from scratch.
Production-tested workflows you can deploy today
Every template in the library comes from a live client build. They’re documented, tested, and ready to adapt to your stack. No blank-canvas configuration required.
Download Templates NowFree · No credit card · Instant accessFrequently Asked Questions
- Do we need HubSpot to work with you?
No. While we have deep HubSpot expertise, we build Clay workflows that sync with Salesforce, Pipedrive, Attio, and other CRMs. The enrichment and verification logic is CRM-agnostic. The field mapping and sync layer adapts to whatever system you’re running. We’ll assess your stack in the first strategy call and recommend the cleanest integration path.
- Can we use a different sequencer than Smartlead?
Yes. We connect Clay output to Instantly, Apollo, Outreach, Salesloft, and other sequencers. For most business to business (B2B) outbound builds, we recommend Smartlead first. It has controls that help emails reach the inbox, and it warms up each mailbox. But the right sequencer depends on how much you send, your team size and the contracts you already have. We’ll advise based on your situation.
- What happens after implementation?
Each workflow we build comes with written how-to guides, a QA check plan and a handover session. You own the workflow entirely. We also offer ongoing support on a monthly retainer. It suits teams that want us to keep improving the system, build new workflows or top up their data each month. Most clients stay on retainer because the workflow surface area grows as the pipeline compounds.
- How long does a typical Clay build take?
A standard enrichment-to-CRM workflow takes 1 to 2 weeks from scoping to deployment, including QA. More complex builds usually take 3 to 4 weeks. These use n8n to run the steps in order, waterfalls across many sources, and custom ICP scoring. We always scope the build before committing to a timeline so you know exactly what you’re getting and when.
- How much does a Clay workflow expert cost in Australia?
Clay workflow build is scoped inside go-to-market (GTM) engineering, not priced as a standalone service, because the cost tracks the size of the system rather than the tool. A single enrichment workflow and a full signal engine are different builds. Intelligent Resourcing prices GTM engineering from $3,500 to $8,400 per month plus goods and services tax (GST), with a fixed $1,500 plus GST GTM Strategy Session for companies scoping the work first. The Strategy Session defines the scope before any retainer begins.
Ready to transform your Clay
workflow automation?
Book a strategy call and discover how we build automated systems that turn signal data into qualified pipeline.
