We turn signal data into
revenue opportunities.
Clay's the engine that keeps it running. We build the system around it that finds the signal, verifies it, scores it against your ICP, and routes only net-new leads into your CRM.
Clay is the engine room; and we build
what powers it.
Stalled pipelines start with weak signals. Our Clay workflow automation converts those signals into qualified opportunities, integrating AI to surface intent, applying strict verification gates, and ensuring only complete, compliant records feed into campaigns.
Find the signal everyone else misses.
Most Clay setups enrich a list you already have, but we wire up the sources that surface intent before anyone starts searching: hiring spikes, tech installs, funding, expansion, research
- ✓Multi-source scan: scrapers, APIs, semantic web retrieval
- ✓Five signal classes, detected continuously
- ✓1000:1 signal-to-noise filter
Turn raw data into judgment.
Enrichment tells you what a company is, but intelligence tells you whether it fits and why. A fleet of agents derives the dimensions a single API can't: firmographic truth, tech and intent, ICP fit, and every claim
- ✓Multi-agent, each grounded against your evidence
- ✓AI-derived dimensions, not just stock fields
- ✓Cites every claim · no hallucinated leads
An engine, not a one-off list.
One-off enrichment runs dry, so we build a persistent data layer instead: a deduped company lake, an ICP gate, and a net-new check against your CRM so you never pay for a contact you already own.
- ✓115K-company lake, deduped to one record
- ✓Net-new only · checked against your CRM
- ✓Feedback loop · the engine compounds
Six steps to a workflow that runsitself.
Every Clay build follows the same rigorous process. No shortcuts, no black boxes. You know exactly what was built, why it was built that way, and how to maintain it.
Define and Segment
ICP and signal criteriaDefine signals and segmentation criteria to target your ideal customer profile with precision. We establish the buying trigger logic before touching any data source.
Source and Discover
100+ verified data sourcesSource and discover prospects in Clay using 100+ verified data sources. We build the prospecting layer to surface contacts that match your ICP at the moment intent is present.
Enrich Data
Waterfall with confidence thresholdsRun enrichment waterfall with confidence thresholds to maximise data quality. Each field is verified across ranked providers before being marked complete.
Verify and Clean
Verification and deduplication gatesApply verification and deduplication gates to ensure data accuracy. Every email is verified, every duplicate suppressed, every record scored before it moves downstream.
Map and Sync
Precise field alignment to CRMMap and sync verified data to your CRM with precise field alignment. HubSpot and Salesforce integrations are built to maintain data integrity across every sync cycle.
QA and Refresh
Evergreen accuracySchedule QA and refresh cadence for evergreen accuracy and sustained performance. The workflow monitors itself and surfaces anomalies before they reach your sales team.
Get 50+ Clay workflow templates for free.
Every template is production-tested across real client builds. Download, adapt, and deploy, with no configuration from scratch.
Production-tested workflows you can deploy today
Every template in the library comes from a live client build. They’re documented, tested, and ready to adapt to your stack. No blank-canvas configuration required.
Download Templates NowFree · No credit card · Instant accessFrequently Asked Questions
- Do we need HubSpot to work with you?
No. While we have deep HubSpot expertise, we build Clay workflows that sync with Salesforce, Pipedrive, Attio, and other CRMs. The enrichment and verification logic is CRM-agnostic. The field mapping and sync layer adapts to whatever system you’re running. We’ll assess your stack in the first strategy call and recommend the cleanest integration path.
- Can we use a different sequencer than Smartlead?
Yes. We connect Clay output to Instantly, Apollo, Outreach, Salesloft, and other sequencers. Smartlead is our primary recommendation for most B2B outbound builds due to its deliverability controls and per-mailbox warmup, but the right sequencer depends on your sending volume, team size, and existing contracts. We’ll advise based on your situation.
- What happens after implementation?
Every workflow we build includes documentation, a QA schedule, and a handover session. You own the workflow entirely. We also offer ongoing retainer support for teams that want continued optimisation, new workflow builds, or monthly enrichment refresh cycles. Most clients stay on retainer because the workflow surface area grows as the pipeline compounds.
- How long does a typical Clay build take?
A standard enrichment-to-CRM workflow takes 1 to 2 weeks from scoping to deployment, including QA. More complex builds involving n8n orchestration, multi-source waterfalls, and custom ICP scoring logic typically take 3 to 4 weeks. We always scope the build before committing to a timeline so you know exactly what you’re getting and when.
- How much does a Clay workflow expert cost in Australia?
Clay workflow build is scoped inside GTM engineering, not priced as a standalone service, because the cost tracks the size of the system rather than the tool. A single enrichment workflow and a full signal engine are different builds. Intelligent Resourcing prices GTM engineering from $3,500 to $8,400 per month plus GST, with a fixed $1,500 plus GST GTM Strategy Session for companies scoping the work first. The Strategy Session defines the scope before any retainer begins.
Ready to transform your Clay
workflow automation?
Book a strategy call and discover how we build automated systems that turn signal data into qualified pipeline.
