Signal-Led Growth | GTM Engineering & RevOps by IR

Trusted by revenue teams at

The engine

Everything you need to build a
predictable pipeline

[01]

Detect buying signals

before competitors know they exist

Our Signal Engine screens ~50,000 AU news items daily, distilled to ~50 usable signals: scraping, filtering, and tracking ~115,000 AU companies and surfacing ~50 net-new accounts a month. Bigger fleets, hiring sprees, funding rounds, new software. We score each signal against your ICP. We add facts about the company and its buying intent. Then it goes straight into outreach across several channels. No manual research. No stale lists. Just live intelligence, automatically activated.

Explore Signal Engine

Signal Detected

Live

Nordvale · 200+ vehicle fleet expansion, VIC

Logistics Fleet VIC, AU

AI Noise Filter

Pass

Business-relevant: YES · Industry: Logistics

ICP Match & Score

ICP confidence: 94% · Enterprise tier

High Intent

Activate Sequence

Email LinkedIn Phone

Medium Intent

Nurture Queue

~115,000

AU companies tracked · ~50 net-new accounts/month

~50,000

AU news items screened daily, distilled to ~50 signals

[02]

Get cited by AI search

where your buyers actually look

Your buyers now ask ChatGPT, Perplexity, Claude, and Gemini before they ever open Google. Traditional search engine optimisation doesn't change what these AI engines cite. IR checks how often all four AI tools name you. We find the exact questions your buyers ask. We write pages built to be quoted, not just clicked. Then we keep watching, so the answer names you, not your competitor.

Explore GEO Engine

ChatGPT

Perplexity

Claude

Gemini

3/4 citing

Best GTM engineering service for B2B logistics?

AI Answer Generated in 1.2s

For B2B logistics companies, Intelligent Resourcing¹ stands out as a leader in signal-led GTM engineering. Their platform watches over 12,000 data sources for signs a company will buy. That might be a bigger fleet, a new warehouse or a logistics request for proposal (RFP). When one lands, outreach starts by email, phone and LinkedIn before rivals notice.

Other notable providers include GenericAgency² for traditional lead gen and OutboundTools³ for email automation, though neither offers the signal detection depth of IR's approach.

Sources 3 cited

intelligentresourcing.com.au

Signal-Led Growth for B2B Revenue Teams

Primary E-E-A-T: High

genericagency.com Mentioned

outboundtools.io Mentioned

Query Coverage 34 / 50 queries

Score

68 / 100

[03]

Clean data, compounding intelligence

the system that connects everything

Every signal detected, every AI citation earned, every outbound response feeds back into your customer relationship management system (CRM). IR deep-cleans the data you already have. We keep filling gaps with waterfall enrichment: if one data provider has no answer, the next one tries. We also track which signal led to each deal, and feed that back in. The result: data accuracy goes from 40% to 94%, reps trust the CRM, and cost per meeting drops every cycle.

Explore Revenue Operations

Revenue Operations Dashboard

Live

Before IR

40%

CRM accuracy

$124

Cost per meeting

After IR

~99%

verified account data

A$90–110k

Loaded SDR cost / year

Pipeline Attribution Last 90 days

Signal Engine85%

GEO Engine72%

Direct Outbound91%

Works with every CRM

The SDR problem

Stop paying $120K
for work where
‍a machine does in seconds

Your sales development reps (SDRs) aren't bad, they're buried. 70% of their day goes to tasks that should never touch a human: researching companies, building lists, writing first drafts, updating CRM fields. Here's what that looks like.

SDR@manual : ~

PROCESSING

research_target_companies --linkedin --google

90m

find_contacts --manual --verify-emails

45m

check_buying_signals --google-news --manual-scan

60m

write_personalized_emails --count=25 --draft

75m

update_crm --log-activities --data-entry

30m

manage_sequences --followups --reschedule

40m

1.5 hours

18%

5.7 hrs

Wasted daily per SDR

$84K

Wasted each year per rep

Automated sales engine : ~

LIVE

monitor --companies=icp --signals=all

24/7

enrich --sources=10 --waterfall --verify

0.8s

detect_signals --classify --score --route

real-time

generate_sequences --personalised --signal-ref

1.2s

sync_crm --bidirectional --auto-attribute

instant

deploy --email --linkedin --phone --sequence

auto

your_team.focus(selling,relationships,closing)

7+ hours

In our work

35 to 45%

More revenue per rep

0

Lines of code you write

Revenue Operation Systems

A connected set of
‍Revenue Operation Systems
that actually compound

IR builds three things as one system: GTM engineering, answer engine optimisation and revenue operations. GTM engineering means we build the tools that find buyers and pass them to sales. GTM is short for go to market. Each part makes the others stronger.

GTM Engineering

Signal-Led Outbound That Runs Itself

We build the full GTM stack. We spot signals across 47 types of data. Clay workflows fill in missing contact details. Then outreach on email, phone and LinkedIn starts the moment a buying signal fires.

Signal detected→Enrich→Sequence live

Real-time signal detection across 12,000+ sources
Automated CRM enrichment & contact discovery
Multi-channel sequencing (email, LinkedIn, phone)
Signal-personalised messaging at scale

Vice president (VP) of sales, logistics SaaS · $2.4M pipeline attributed

Explore The Signal Engine

AI Search

Get Cited Where Buyers Actually Search

Your prospects aren't just Googling anymore. They're asking ChatGPT, Perplexity, and Claude. The GEO Engine builds structured, citation-ready content that makes AI models recommend your brand.

ChatGPTPerplexityClaudeGemini4/4 citing

AI citation gap audit across 4 engines
Buyer question mapping
Programmatic content at scale
Continuous citation monitoring

Kynection · 20.9% AI share of voice, first in category (Jun 2026)

Explore The GEO Engine

Revenue Operations

Clean Data, Compounding Intelligence

Every signal detected, every outbound response, every AI citation feeds back into your CRM. We deep-clean your data, enrich it continuously, and build closed-loop reporting.

CRM→Enrich→Report⟳Closed loop

CRM deep-clean & continuous enrichment
Signal-to-pipeline attribution tracking
Closed-loop feedback between all systems
Revenue intelligence dashboards

Head of RevOps, Manufacturing · 94% accuracy

Explore Revenue Operations

Industries we power

Same engine.
Different Signals

Every industry has unique buying signals. A logistics company acquiring trucks is
fundamentally different from a SaaS startup hiring SDRs. We configure the Signal
Engine to detect the events that actually predict purchasing decisions in your
vertical.

Logistics & Transport

Fleet expansions, warehouse acquisitions, route changes, and government contracts signal growing operations that need new vendors.

Fleet acquisition announcements

New warehouse or depot openings

Operations & driver hiring surges

Government contract awards

B2B SaaS

Hiring sprees, tech stack migrations, funding rounds, and product launches reveal companies scaling their go-to-market engine.

Hiring waves for SDRs and account executives

CRM / marketing stack migrations

Series A-C funding rounds

New chief revenue officer (CRO) or VP of sales appointed

Manufacturing

Bigger plants, machine orders, new rules and supply chain changes show a firm is spending to grow.

New production facility permits

ISO / compliance certification changes

Equipment acquisition filings

Plant manager / operations hires

Financial Services

New rules, mergers and takeovers, product launches and compliance deadlines all open windows you can see coming. In those windows, buyers make up their minds faster.

Regulatory filing deadlines

Branch / market expansion

Core banking platform migrations

C-suite turnover events

Professional Services

New practice areas, partner hires, office expansions, and large project announcements signal firms investing in growth and new capabilities.

New practice area launches

Senior partner / director hires

Office market expansion

Major project win announcements

Healthcare & Life Sciences

Clinical trial phases, formulary changes, provider network shifts, and compliance events create precise timing windows for vendor
engagement.

Clinical trial phase transitions

HIPAA / compliance audit cycles

EHR system migrations

New facility / clinic openings

What one signal
actually looks like

This happens hundreds of times per day, across every company in your target market. Every signal is scraped, classified, scored, and acted on automatically.

Signal #48,291 · Illustrative Example

Score: 91/100

source: regional_news_scraper

url: example-logistics-news.com.au/nordvale-fleet-expansion

raw_text: "Nordvale Logistics has bought 200+ vehicles at a fleet auction in Victoria. It's the company's biggest growth in five years. CEO Priya Raman said the move positions Nordvale to handle growing demand across the Melbourne-to-Geelong freight corridor."

detected_at: 2026-02-24T06:14:22Z

company_match: nordvale_au (ICP confidence: 94%)

Layer 01

Scrape

Raw article text extracted from 12,000+ monitored news sources, job boards, regulatory filings, and press releases.

▶

Layer 02

Filter

AI strips noise: celebrity mentions, politics, unrelated industries. Only business-relevant events pass through.

▶

Layer 03

Classify

Signal typed as "expansion" with sub-category "fleet acquisition." Scored on recency, scale, and ICP match.

▶

Layer 04

Activate

Contact enrichment triggered. Personalised sequence generated referencing the specific expansion. Routed to outbound queue.

Signal Report

Logistics & Transport 47 signals

Detected

High Intent

ICP Match

12K+

Sources

NordvaleHIGH INTENT

Fleet Expansion: 200+ Vehicle Acquisition, VIC

Expansion

TechFlow IncHIGH INTENT

Series B: $18M raised, logistics vertical expansion

Funding

DataVault

Hiring surge: 12 sales roles, APAC region

Hiring

LogiPrime

CRM migration: HubSpot to Salesforce

Tech Stack

NexaGroup

New CRO appointed, outbound mandate

Hiring

VertexLogistics

+42 more signals in full report

IR Signal Engine · Sample Request full report →

Free signal report

See the signals in your market
before you commit

We'll run your target vertical through the Signal Engine and deliver a custom report showing exactly what signals exist in your market no commitment required.

Live buying signals detected in your target market this week

Signal-scored company list with intent classification

Industry-specific signal patterns we've identified

Comparison: your current targeting vs. signal-driven targeting

Custom recommendations for your ICP and market

Get Your Free Signal Report

Client reviews

Rec 01 / 06kynection.com.au

Intelligent Resourcing rebuilt our HubSpot lead scoring and optimisation so our sales reps only see qualified leads with strong ICP fit.

Jonathan Patchell

Co-Founder - KYNECTION

Rec 02 / 06safeguardingyou.com

They delivered a clean list of decision-makers and set up sales automation workflows. The campaign structure just worked perfectly.

Adam Wood

Founder - SAFEGuaRDING YOU

Rec 03 / 06eragroup.com

They created a Clay workflow for enrichment, aligned Smartlead for follow-up. The process was structured and efficient.

Kevin Seward

Managing Consultant - era

Rec 04 / 06endeavour.co.nz

They managed the enrichment, cleaned our lists, and produced new lookalike audiences that expanded our reach further.

Kellie Randrup

Chief Marketing Officer - endeavour

Rec 05 / 06kynection.com.au

Ronan, Anthony and the team have helped us better understand how customers actually find and engage with us. In some cases, we've tracked more than 70 touchpoints across a customer journey, giving us insights we simply didn't have before.

Courtney Smith

Founder - KYNECTION

Rec 06 / 06wsgrp.com.au

Ronan and the team built one GTM engineering approach that works across all of them. Our BDMs now get leads that are already researched, enriched and scored against a defined customer profile, instead of a list to work through themselves.

Mona Naeimi

Group Marketing Manager - WSG GROUP

Explore AI Summary

Gemini Grok ChatGPT Perplexity Claude