Your buyers are asking AI.
It is recommending someone else.
An AI SEO and GEO Agency for B2B Teams in Australia
Intelligent Resourcing is an AI search agency in Australia. We do two kinds of work: answer engine optimisation (AEO) and generative engine optimisation (GEO). Both get AI tools to say your name. We engineer business to business (B2B) content so ChatGPT, Perplexity, Gemini and Google AI Overviews name your business when buyers ask who to use.
AI SEO, Answer engine optimisation and Generative engine optimisation describe the same problem from three angles. AI SEO, which is search engine optimisation (SEO) for artificial intelligence (AI) tools, is what most buyers type. AEO is the work of being the direct answer. GEO is the work of being cited and recommended inside generative engines.
We do all three, and we measure which prompts you appear in.
Your buyers stopped Googling
They started asking.
Search has split in two. Traditional SEO still matters. But more of your buyers now get their answers straight from AI. If AI doesn't name your brand in those answers, buyers won't see you where it counts most.
Traditional SEO gets you ranked, but GEO gets you recommended, and the brands winning tomorrow are engineering their content for both layers.
Your competitors are already being cited.
When your buyer asks AI for a recommendation in your category, someone gets mentioned. Right now, it probably isn't you.
“For B2B signal-led outbound and GTM engineering, the top names are Competitor A[1], Competitor B[2] and Competitor C[3]. Lots of sources cite each one. Also worth a look: [4]…”
From invisible to cited in the answer.
How AI decides who to recommend.
When your buyer asks ChatGPT or Perplexity a question in your category, the AI runs through four gates before citing a brand. Most companies fail at gate two. Here's what we engineer you to pass.
Content engineering for the AI search layer
We don't write blog posts and hope for the best. The GEO Engine is a step-by-step process with five stages: audit, map, build, monitor and optimise. Each one has the same goal: to get your content quoted by ChatGPT, Perplexity, Claude and Gemini.
Stop writing for Google.
Start engineering for AI.
The playbook that worked in 2020 doesn't work in 2026. Here's what changed, and what IR does differently.
Why clients start with us.
Ronan, Anthony and the team have helped us better understand how customers actually find and engage with us. In some cases, we've tracked more than 70 touchpoints across a customer journey, giving us insights we simply didn't have before.
What it costs to become the cited source
Every engagement starts with a Strategic Blueprint. Retainers run for a minimum of six months: enough time for GEO compounding to produce measurable results. What $3,200/mo actually buys you:
output
Become the cited answer.
Scope varies based on industry, existing content infrastructure, and CRM readiness. Some jobs need data ETL (extract, transform and load) or new listening tools. We quote those separately. All prices are AUD, excluding goods and services tax (GST).
Frequently Asked Questions
- What is an AI SEO agency?
An AI SEO agency gets your business named inside AI-generated answers, not only ranked in Google's results. In practice, that's three jobs at once. Traditional SEO wins you a spot on the results page. Answer engine optimisation makes you the direct answer at the top. Generative engine optimisation gets you named in ChatGPT, Perplexity, Gemini and Google AI Overviews. Intelligent Resourcing runs all three for B2B teams in Australia and tracks which prompts you appear in, so the result is measured rather than assumed.
- What is generative engine optimisation (GEO)?
Generative engine optimisation (GEO) means shaping your content so AI tools name your brand. Those tools include ChatGPT, Perplexity, Google AI Overviews and Claude. The goal is to be named when buyers ask questions in your category. Traditional SEO aims for a high spot in the list of links. GEO aims for citation authority: being the source AI tools trust enough to quote. That takes clear, structured pages with checked facts about your business, which LLMs turn into direct answers.
- What is the difference between GEO and SEO?
AEO (Answer Engine Optimisation) is the broader discipline of getting content surfaced as a direct answer, across AI chatbots, voice assistants, and featured snippets. GEO is the part we run. We build content so AI tools like ChatGPT, Perplexity, Claude and Gemini name your brand as the answer. Think of AEO as the umbrella and GEO as our specialism inside it. Some teams use the terms interchangeably. We use GEO because it names exactly what we optimise for: citation by generative AI, not just presence in an answer box.
- Does GEO replace my current SEO agency?
No. Traditional SEO still matters for high-volume, lower-intent queries. GEO is the additional layer you build on top, engineered specifically for the growing share of buyer research now happening through AI. Most clients run both in parallel. The GEO Engine produces 3 to 6× more structured assets at the same price point as a standard SEO retainer.
- How do you measure GEO success?
We measure AI Search Share of Voice: how often your brand is cited versus competitors across ChatGPT, Perplexity, Google AI Overviews, and Claude. Secondary metrics include citation rate, mention rate, and pipeline attribution from AI-referred traffic. Our client Kynection reached #1 AI Search Share of Voice in their category within 30 days of deployment.
- How long does GEO take to produce results?
Faster than traditional SEO, and we do not quote a typical window. We tested that claim against our own tracker and it did not hold: some pages earned their first AI citations within weeks of publishing, others took months. We track both. Our minimum engagement is six months: enough time for citation authority to compound and produce measurable pipeline impact.
- Do I need to rebuild my website?
No. GEO works on your existing site. The core changes are structural: how your content is written, marked up, and presented to AI crawlers. We handle schema markup, llms.txt configuration, E-E-A-T signal engineering, and content architecture. In most cases we're adding to your existing infrastructure, not replacing it.
Ready to own the answer?
You can keep fighting for a spot on a list nobody reads or you can become the verified answer that AI recommends to your next buyer.