HomeBlog

Sentius vs Intelligent Resourcing: 3 Questions to Ask Before You Sign

Sentius names AI citation monitoring as a deliverable. Three questions decide whether a described GEO service is a measured one. Ask both providers.

Last reviewed:
September 4, 2026
· Reviewed quarterly for accuracy
Sentius vs Intelligent Resourcing: 3 Questions to Ask Before You Sign
Key Facts

Sentius is a full-service Australian agency whose generative search optimisation (GSO) framework names generative engine optimisation (GEO) and answer engine optimisation (AEO) as dedicated layers, with citation monitoring across ChatGPT, Perplexity, Gemini and Copilot listed as a deliverable. Intelligent Resourcing runs GEO as its whole practice and publishes a dated citation record. Three questions separate a described service from a measured one: what the citation number is, what it costs, and how any gap analysis was run. Neither provider answers all three, and that is worth knowing before either contract is signed.

TL;DR
  • Sentius has built a genuinely structured offer. Its GSO framework names traditional SEO, GSO, GEO and AEO as four separate layers, not one bolted-on feature.
  • Question 1, the citation number. Sentius's published "GSO First 6 Months" panel reports 152 keywords on page 1, a 14-place average position improvement and 2.97 million impressions. All ranking metrics, no citation figure.
  • Question 2, the price. Neither side publishes one for this work. Sentius states pricing varies by scale and complexity. Intelligent Resourcing publishes pricing for its GTM Engineering line, where AI search visibility is quoted as an expansion rather than a standalone tier.
  • Question 3, the gap-analysis method. Competitor citation gap analysis appears on the Sentius page as a deliverable, with no frequency, engine list or reporting format attached.
  • Intelligent Resourcing answers 1 and 3, not 2. A dated named-versus-cited record across ChatGPT, Gemini, Google's AI Overview and Copilot, with run counts and dates on every reading.
Decision Matrix
QuestionSentius (GSO)Intelligent Resourcing
What is the citation number?Not published; ranking and impression metrics shownPublished, dated, split by engine
What does this work cost?Varies by scale and complexity, no anchor figureNot published for this service either
How is gap analysis measured?Listed as a deliverable, no method statedRun counts and dates stated on every reading
Full-service breadthStrongest. SEO, paid, social and web under one agencyNot offered. GEO is the whole practice
Best fitOne agency for everything, with GEO folded inAI visibility owned as its own reported metric

Fair exception: for a business already running a full-service SEO, paid media and social retainer, having GEO inside that same relationship, under one strategist and one invoice, is a real structural advantage. A specialist does not offer it, and this comparison does not pretend otherwise.

The Verdict

Sentius has not built a hollow GEO offer. Its framework names four distinct layers, lists specific deliverables, and its published six-month results are real, checkable numbers.

The gap is between what the page describes and what it evidences. Citation monitoring is named, but no citation number appears. Gap analysis is named, but no method appears. Intelligent Resourcing publishes both of those, and does not publish a price for the work either. Three questions, and no provider on this page answers all three from its own site. Get the missing ones in writing before you sign, from whichever one you pick.

What Does Sentius's GSO Page Cover?

Four layers named separately on the Sentius generative search optimisation page. Traditional SEO covers organic rankings through technical work and authority, and is named separately. GSO is its hybrid of SEO fundamentals and AI visibility signals, named separately. GEO covers getting cited and recommended by AI engines, named separately. AEO covers structuring content so assistants extract it directly, named separately. Most full-service agencies fold all four into one SEO line. Naming them separately is the distinction buyers cannot usually get.
What the Sentius GSO page actually sets out.

Sentius's GSO service page breaks AI search into four interconnected layers, each with its own named workstream: traditional SEO for organic rankings, GSO as its hybrid approach, GEO for getting cited and recommended by AI engines, and AEO for structuring content so assistants extract it directly.

The listed deliverables are specific: citation monitoring across ChatGPT, Perplexity, Gemini and Copilot, competitor citation gap analysis, FAQ schema and featured snippet targeting, knowledge graph optimisation, and digital PR for brand mentions.

That is a more structured position than most full-service agencies take. Naming GEO and AEO as separate layers, rather than folding both into an SEO retainer, is the distinction most buyers cannot get a straight answer on. Sentius gives it.

Structure is not the same as specifics, though. The three questions below are not invented for this comparison. Each is something the page itself raises and then leaves open, and the same test applies to any provider selling this work, including the one publishing this article. It is the same check behind why competitors get cited instead.

The 3 Questions, and Where Each Provider Stands

Three questions to ask before signing, and where each provider stands on its own published pages. The citation number: Sentius does not publish one and shows ranking metrics instead, while Intelligent Resourcing publishes one that is dated and split by engine. The price for this work: Sentius states it varies by scale and complexity, and Intelligent Resourcing does not publish one either. The gap-analysis method: Sentius lists it as a deliverable with no method stated, while Intelligent Resourcing states run counts, engines and dates. Full-service breadth: Sentius offers SEO, paid, social and web in one place, which Intelligent Resourcing does not offer because GEO is the whole practice. Three questions, and no provider here answers all three from its own site. Get the missing ones in writing.
Where each provider stands, on its own pages.

Question 1: What is the actual citation number?

Sentius's published "GSO First 6 Months" panel reports 152 keywords reaching page one, an average position improvement of 14 places, from 37.5 to 21.7, and 2.97 million search impressions over six months. Every one of those is an organic ranking metric. No citation rate, share of voice figure or named-and-cited percentage appears, on any engine, despite citation monitoring being listed on the same page.

That matters because ranking and citation have come apart as measurements. Ahrefs' analysis of 15,000 prompts found only about 12% overlap between the links AI assistants cite and Google's top 10 for the same question. SparkToro puts 68% of US Google searches as ending without a click at all in early 2026.

Intelligent Resourcing publishes the other kind of number. The tracked Kynection engagement holds 23.28% AI share of voice across 408 matched buyer prompts and 9,308 runs, first among 41 tracked domains in its category, with the next competitor at 6.02%, as of 4 September 2026.

Question 2: What does the work cost?

Sentius states that pricing ranges based on scale and technical complexity, with no anchor figure on the page. A buyer cannot self-qualify against a budget without a sales conversation.

Intelligent Resourcing does not publish a price for this work either. Its published pricing covers the GTM Engineering line, where AI search visibility is quoted as an expansion to an existing engagement rather than a standalone tier. On this question the two are in the same position, and a buyer should ask both for a written figure against a named scope before committing. If the need is narrower than a retainer, a one-off citation audit is the cheaper place to start with either provider.

Question 3: How is gap analysis measured?

Competitor citation gap analysis, framed as who AI engines are recommending instead of you, is listed as a line item under Sentius's citation building workstream. No frequency, engine list, sample size or reporting format sits near that claim. A buyer cannot tell whether it runs monthly or once, across one engine or four, or whether the output is a report, a call or a line in a summary.

Intelligent Resourcing states the method alongside the finding. Every reading carries its run count, its prompt count, the engines covered and the date it was taken, so a claim and the work that produced it travel together.

What Does a Bundled GSO Report Show, and Not Show?

What a bundled report shows across six months, and what it does not answer. Months one to two show a baseline audit plus schema and technical fixes, but not the starting citation number or the price. Months three to four show rankings climbing and impressions up, but not whether any AI engine changed what it says. Months five to six deliver a six-month results panel, but not a share of voice figure or the gap-analysis method. Ongoing reporting repeats the same ranking metrics monthly, leaving the same questions open. Schema and rankings get a page considered. Neither shows whether it was cited.
The gap is easy to miss, the report looks complete.

The gap is easy to miss, because a bundled report looks complete. Rankings hold, impressions climb, schema deploys correctly, and the service description mentions citation monitoring. A buyer reasonably assumes the citation question is answered somewhere in the relationship.

MonthWhat a bundled report typically showsWhat it does not answer
1 to 2Baseline audit, schema and technical fixes deployedThe starting citation number, or the price against a named scope
3 to 4Keyword rankings climbing, impressions upWhether the climb changed what any AI engine says
5 to 6A six-month results panel deliveredA share of voice figure, or how gap analysis was run
OngoingMonthly reports repeat the same ranking metricsThe same questions, still open

Schema will not close it on its own. Ahrefs tested 1,885 pages that added JSON-LD schema against 4,000 controls and found no meaningful citation uplift on any platform. Cyrus Shepard's meta-analysis for Zyppy, synthesising 54 sources, ranks crawlability and search rank as the strongest predictors of citation, which makes ranking work necessary rather than sufficient. Neither finding says schema or rankings are wasted. Both say they get a page considered, not cited.

Which Model Fits Your Business?

Four buyer priorities and where each one points. One, one agency across every channel: SEO, paid media, social and web in one relationship with GEO folded in. Two, one strategist and one invoice: a single point of accountability across the whole digital suite. Three, a dated citation number: split by engine and by period, as its own reported metric. Four, a method with the finding: run counts, engines and dates attached to every reading. The first two point to Sentius. The second two point to a dated citation record.
Match the provider to the answer you need in writing.
Buyer needBetter fit
SEO, paid media, social and web under one agency, GEO includedSentius
One strategist and one invoice across every channelSentius
A dated citation number, split by engine, as its own reported metricIntelligent Resourcing
A stated method attached to every competitor or gap findingIntelligent Resourcing

A marketing team already running Sentius for a broader digital suite should request the citation figure and the gap-analysis method in writing before renewing, and a price against a named scope from either provider. A team accountable for AI visibility as its own line should weigh which questions it needs answered on the page rather than on a call.

If neither fits, our roundup of AEO agencies in Australia covers a wider set of specialists.

Comparisons

Described, or measured?

A described service and a measured one read the same on a page. The difference shows up when you ask for the number, the scope and the method in writing. Get in touch to see how the tracking reads against your own accounts.

Frequently Asked Questions

FAQs

Does Sentius offer generative engine optimisation?

Yes. Its GSO framework names GEO and AEO as dedicated layers alongside traditional SEO, and lists citation monitoring across ChatGPT, Perplexity, Gemini and Copilot, competitor citation gap analysis, knowledge graph optimisation and digital PR as deliverables.

Does Sentius publish a citation number or a gap-analysis method?

Not as of this article's publication. Its public results panel reports keyword rankings, average position improvement and search impressions, and competitor citation gap analysis is listed as a deliverable with no frequency, engine list or reporting format stated.

What does GEO work cost with either provider?

Neither publishes a figure for it. Sentius states pricing varies by scale and technical complexity. Intelligent Resourcing's published pricing covers its GTM Engineering line, with AI search visibility quoted as an expansion. Ask both for a written price against a named scope.

Does schema markup get a brand cited by an AI engine?

Not on its own. Ahrefs tested 1,885 pages that added JSON-LD schema against 4,000 controls and found no meaningful uplift in citations. Schema helps an engine parse a page correctly once it is already a candidate. It does not put an unfamiliar brand into the candidate pool.

What three questions should I ask any GEO provider before signing?

Ask for the current citation number, dated and named by engine. Ask for a price against a named scope rather than a range. Ask exactly how any competitor or gap analysis was measured, including run counts, engines and dates. A provider that cannot answer in writing is asking to be judged on description rather than evidence.

SHARE