8 Best Solar Marketing Agencies in Australia (2026)

Which Are the Best Solar Marketing Agencies in Australia?

The best solar marketing agency depends on whether you need enquiries, appointments or larger business contracts. The 8 providers below publish enough about their services to compare. Ask each for solar results that match your buyer type before you sign.

1. Uprise Digital

Best for: Growing solar brands that want advertising, search visibility and creative handled together.

Uprise Digital is a Melbourne agency whose solar marketing page lists Google Ads, Meta Ads, SEO, artificial intelligence (AI) search and ad creative, with separate campaigns for residential, battery storage and commercial buyers. It states no lock-in contracts.

It reports 150+ inbound leads a month for X Tech Renewables and 207% revenue growth in 6 months for Macquarie Energy. It also states cost per qualified lead of 30 to 60 when campaigns are optimised, against an industry average of 80 to 150 per lead without optimisation (shown as "$", currency not named). These are agency-reported, so ask for the dates, spend and lead definitions.

• Pricing: No retainer published on its solar page. It recommends an ad budget of 3,000 to 5,000 a month for a single service area (currency not stated).
• Limitation: Its solar page shows no commercial-specific result, so ask for one.

2. Convert Co

Best for: Installers that receive enquiries and need them called, qualified and booked.

Convert Co is a Melbourne agency covering Meta ads, Google ads, lead qualification and appointment booking. Its results page describes a Melbourne solar installer that stopped buying resold leads and ran its own Meta campaign at 20 to 30 per exclusive lead in 2026 (currency not stated). The client is unnamed.

• Pricing: Australian dollars (AUD) 1,250 a month for 1 ads channel or AUD 1,850 for Meta and Google, and AUD 2,250 or AUD 2,850 for the Full Funnel plan with lead calling and up to 25 booked appointments. All exclude goods and services tax (GST) and ad spend, with no set-up fees or lock-in.
• Limitation: Its public solar proof is 1 unnamed residential client, so ask for completed installs.

3. Tradie Web Guys

Best for: Installers that want marketing and sales support from 1 supplier.

Tradie Web Guys combines Facebook ads, a CRM and a sales executive program. Its Bolton EC case study describes a Perth solar and electrical company that, in roughly 18 months, moved from 100% subcontracting to its own pipeline and now turns close to 500K a month (currency not stated).

• Pricing: Not published on the case study page.
• Limitation: The case study gives revenue but no cost per lead or cost per install.

4. Axis Social

Best for: Solar firms where paid social is the main channel.

Axis Social is a direct-response Facebook and Google advertising agency with offices in Sydney and the Gold Coast. Its case studies list Big Sky Energy at 548 solar leads for 37.21 each, Pedleys Solar at 942 leads for 48.32 each and UNIfied Energy Services at 1,254 leads for 27.99 each, all described as the last 90 days, with pipeline values of 3.2M+, 4.7M+ and 8.8M+ (currency not stated).

• Pricing: By proposal.
• Limitation: The pages show no campaign dates, and a lead cost says nothing about installs or profit.

5. True Blue

Best for: Installers who want published fees and campaigns they own.

True Blue is an Australian trade marketing agency. Its solar page states exclusive enquiries, no lock-in contracts, and fees kept separate from ad spend.

• Pricing: Google or Meta Ads management at 235 a week per channel, ad spend from 30 a day, SEO typically from 2,200 a month, and a free website build with 79 a month hosting (currency not stated).
• Limitation: Its headline result, an average of 15 per enquiry, is blended across every trade it serves.

6. ClickSmith

Best for: Solar firms that lose buyers between the first enquiry and the final quote.

ClickSmith is a Shoalhaven-based agency. Its solar installer page describes Google Ads, Facebook lead ads, email and short message service (SMS) nurture and a review system for buyers who take 6 to 12 months to decide. It says commercial solar needs a separate channel with a longer sales cycle.

• Pricing: Published monthly tiers of 2,000, 3,500 and 5,000+, with ad spend separate and no lock-ins (currency not stated). Google Ads management starts at the 3,500 tier and Meta ads at 5,000+.
• Limitation: Solar is 1 of many trades it serves, and its modelled outcomes are labelled illustrative.

7. Revena Media

Best for: Installers who prefer to pay for delivered leads or booked site visits.

Revena Media is a Sydney provider. Its solar marketing page describes exclusive, SMS-verified residential and commercial solar and battery leads, sold once to 1 installer, and appointments it calls, qualifies and books. Its commercial leads cover decision-makers with monthly spend, usable roof space and an approval path.

• Pricing: Per lead or per appointment, with no retainer or lock-in, and lead packs paid upfront. Unit prices are not published on the page reviewed.
• Limitation: Lead and appointment unit prices are not published, and lead packs are paid upfront.

8. Intelligent Resourcing

Best for: Commercial solar firms with a defined target market that want to reach decision-makers before supplier shortlists are set.

Intelligent Resourcing is a Melbourne practice that builds and manages signal-led account research inside a client's own CRM. It tracks events that point to a new need, such as site expansion or new facilities, checks account fit and routes useful context to the sales team. A company opening a new cold storage site has a clear reason to review power use, and that event is a better reason to call than a generic list of local businesses.

• Pricing: AUD 3,500 to AUD 8,400 plus GST a month for go-to-market (GTM) engineering. An optional GTM strategy session costs AUD 1,500 plus GST. These are not solar advertising costs.
• Proof: No solar case study is published. It needs a defined target market and a CRM holding 1,000+ active records.
• Ownership: It builds the system inside the client's own CRM, and its pricing page describes it as infrastructure the client owns, with workflow documentation included. Ask for a written offboarding map.
• Limitation: It is not a residential lead seller or an ad manager.

For firms in this group, signal-led lead generation is the service behind the approach.

How Much Do Solar Marketing Agencies Cost in Australia?

Solar marketing agency costs vary because providers sell different types of work. Some charge monthly fees for advertising or SEO. Others charge for leads or booked appointments. Commercial business-to-business (B2B) partners charge for account research and sales systems. Compare the full contract cost before using any single fee to judge value.

Figures were checked on each provider's own site in October 2026. Scope, GST and advertising costs differ, so these are not equivalent packages.

The monthly fee is only part of the budget. Ask whether it includes creative, landing pages, CRM tools, follow-up, reporting and media spend. An advertising retainer that excludes ad spend needs a separate media budget, and a pay-per-appointment service needs agreed rules on what counts as accepted.

What Is the Average Cost Per Lead for Solar in Australia?

There is no reliable national solar cost-per-lead average that fits every state, campaign and buyer type. Lead costs vary by channel, service area and the meaning of a qualified lead. Residential costs also say little about the cost of winning a commercial project.

Published agency figures show the spread:

A better comparison uses 3 measures:

Cost per lead = Marketing spend ÷ Leads received

Cost per qualified appointment = Acquisition spend ÷ Qualified appointments held

Customer acquisition cost = Sales and marketing spend ÷ Customers won

Ask agencies to show all 3 where the data exists. A lower lead cost helps only when the leads also become suitable customers.

Is Buying Solar Leads Better Than Hiring a Marketing Agency?

Buying solar leads works when your team can respond quickly and turn enquiries into jobs. Hiring an agency gives more control over how demand is created and how the brand is shown. The better choice depends on your sales process and whether you want short-term enquiries or an owned pipeline.

Bought leads cut the work of attracting each contact, and the installer must still check fit, call the buyer, book the visit and close. Vendor terms such as exclusivity and replacement guarantees differ, as the comparison of Lead Wise alternatives shows.

An agency builds campaigns, pages and reporting under the business's own brand, which takes more setup and gives more control over the message and customer data. Commercial solar adds a third need: finding accounts with real project needs, which a bought list of contacts does not provide.

How Do You Vet a Solar Marketing Agency Before Hiring?

Vet a solar marketing agency by asking for proof of work with buyers like yours. A residential case study does not show B2B skill, and a lead count does not show sales results. Ask about pricing, customer data, lead checks and what happens after an enquiry arrives.

• Check solar client experience. Ask for named work or evidence you can review.
• Match the buyer type. Confirm residential, commercial or both.
• Review sales results. Ask about appointments, quotes and installs.
• Check the full price. Include ads, set-up, tools, GST and follow-up.
• Confirm data ownership. Know who controls campaigns, CRM and contacts.
• Test lead quality rules. Agree in writing what makes a lead acceptable.
• Review the handover. Set response times and sales ownership.
• Read exit terms. Check what stays when the agreement ends.

For commercial solar, ask how the agency identifies building owners, facilities managers and budget holders. For residential solar, ask how it checks location, homeowner status and interest.

Response speed is part of the vet. RevenueHero's study of 1,000 B2B websites found that only 365 replied to a demo request, and the average reply took 1 day, 5 hours and 17 minutes, so ask who calls each lead and how fast.

What Red Flags Should Solar Companies Watch for in Agency Contracts?

The main warning signs are unclear lead definitions, hidden costs and weak control over your own data. Long contracts can be fine when they have clear work plans and fair exit terms. Avoid an agreement that counts every form fill as a qualified result.

• Unclear lead ownership: The contract does not state whether leads are shared.
• Hidden advertising costs: Media spend and management fees are mixed together.
• No sales reporting: The agency shows clicks and gives no qualified opportunities.
• Weak campaign access: You cannot see your own advertising or CRM data.
• Unclear guarantees: A promised lead has no written acceptance rules.
• Poor exit terms: You cannot keep key assets after the contract ends.

A provider can promise lead delivery without promising signed jobs, so the contract should explain the difference. For commercial solar, check that the supplier can support a longer buying process with several people involved. Demandbase's 2025 buyer research found that 72% of B2B purchases involve multi-stakeholder complex buying groups.

Which Solar Marketing Agency Is the Best Choice for Your Business?

The best agency is the one that matches the work your solar business needs to win. Residential installers should compare paid media skill, lead quality and appointment support. Commercial solar firms should weigh account fit, project timing and contact with decision-makers. No single delivery model suits every solar company.

If your business needs local installation jobs, shortlist agencies with proven residential campaign work. If you already have many leads and few booked visits, focus on qualification and follow-up. If your team sells to factories, warehouses, developers or property groups, the challenge is finding projects before buyers settle on a supplier. Each of these routes is a separate model, and a comparison of solar lead generation models sets them side by side.

Watching dated site and project events is the core of signal-based lead generation. Outsourced B2B partners differ on targeting and sales work, a split visible across B2B lead generation agencies in Australia.